Goodbye black-yellow Dignitas, hello black-red Dignitas. Today the North American organization unveiled its new jerseys, now featuring a fresh color scheme and a new sponsor. The deal will see VIE.gg become a titular sponsor of Dignitas CS:GO teams.
VIE.gg is a fully regulated esports betting operator headquartered in Malta. The company has been in the news earlier this year, as its parent company Esports Entertainemnt Group became the first iGaming company to publicly list on a major stock exchange in the US, after its successful IPO on NASDAQ. In the historic deal, Esports Entertainment (NASDAQ: GMBL) also became one of the first publicly traded esports companies.
“We are honored to partner with an innovative, multinational brand like VIE.gg,” said Michael Prindiville, CEO of New Meta Entertainment and Dignitas. “Our co-branded CS:GO team and the immense opportunity around esports betting content in our home state of New Jersey enable us to tell unique and engaging stories at the forefront of both esports betting and competition to millions of fans worldwide.”
Dignitas first joined with VIE.gg last year, as the betting company became a sponsor of its Rocket League, Super Smash Bros. and female CS:GO teams. The new deal will see VIE expand on that partnership and will now include the organization’s both Counter-Strike teams. DIG returned to top tier CS earlier this year after signing the former members of NiP’s legendary CS:GO team, featuring Christopher “GeT_RiGhT” Alesund, Patrik “f0rest” Lindberg and co.
“We are excited to further expand our partnership with Dignitas,” commented Magnus Leppäniemi, VP of Marketing and Head of Esports at Esports Entertainment Group. “As a committed long-term partner, we’re thrilled to have the opportunity to co-brand our VIE.gg platform alongside Dignitas’ legendary CS:GO team.”
Same legendary team, FRESH new look.
We’re excited to announce the expansion of our partnership with @ViedotGG to include our CS:GO team, #DignitasVIE! pic.twitter.com/SCi9cQmOvR— Dignitas (@dignitas) August 17, 2020
VIE.gg will become a title sponsor of Dignitas’ famed CS:GO teams, showcasing their support for the team on their way back to the top. In addition to VIE.gg’s integration into the CS:GO naming rights and jersey, the partners will roll out strategic digital and physical activations with the New Jersey marketplace as a core focus.
“The partnership’s focus on digital and physical activations in the New Jersey market is ideally timed for us as we move forward on our application for the New Jersey gaming license,” said Grant Johnson, CEO at Esports Entertainment Group.
VIE.gg is the most transparent esports bet exchange available on the market, as a result of Esports Entertainment Group being a fully reporting SEC issuer in the United States. Player safety features built into VIE.gg create a fun but responsible esports betting experience for fans.