The coronavirus pandemic delayed the start of all popular racing series, which for drivers who would normally compete on the track meant a forced vacation. During a break from racing, many free competitors for the first time sat behind the wheel of virtual cars in various simulators, and they were shown around the new world by more knowledgeable colleagues. The second group includes Lando Norris — the Brit has been engaged in his passion for simracing and esports for a long time. A passion that is now taking it to a higher level.
The Formula 1 driver announced the founding of his own organization called Team Quadrant. “Quadrant is something I have wanted to do for a long time. The lockdown sped things up because at the time I was broadcasting more online and I was hooked on it,” says the 20-year-old about his esports baby. Norris is not the first driver in the world of the motorsport queen to make such a serious investment in esports. A few months ago, we witnessed the creation of R8G esports, an organization supported by Romain Grosjean, and in 2017, the two-time world champion Fernando Alonso in a company with G2 Esports gave rise to FA Racing G2 Logitech G.
Nevertheless, the project of Norris will be unique in its own way, because as Grosjean and Alonso did not lean beyond racing games, the McLaren representative will not close the door to other productions, although of course, the greatest emphasis will be on simracing. “We start quite modestly, but with dreams of growing and becoming a much bigger team in all esports disciplines, not just racing. While our focus is on racing and we are passionate about it, I hope we can expand to many other genres,” he announces.
An important part of Team Quadrant will also be the preparation of video materials and original content, as evidenced by the involvement in the project of a group of recognizable creators, including Aarav “Aarava” Amin, Steve “Super GT” Alvarez Brown, Niran “FNG” Yesufu and Maria Bish. All four accompanied the owner of the organization in the first episode on its YouTube channel.